KIA’s new global brand campaign
This marketing campaign is part ofÂ KIA’s new strategy. This new global brand campaign is called â€œInspired by What You Like. Kia, the Power to Surprise,â€ the three-phase movement is set to invade Facebook beginning this month and gets everyone involved in Kia’s core beliefs – Challenger, Human-driven, and Spirited.Â Here are someÂ behind the scenes shotsÂ from KIA’s new brand campaign.
Apparently, KIA has a secret agency at its headquarters (maybe thats where they hide the good cars).Â It’s called â€œLike Labâ€ – a Facebook App based social movie that allows you to interact with the story. Agents here study your various Facebook â€œlikesâ€ (yes a bit creepy but it’s ok) to create the best designs for their cars.Â The concept is not original yet this campaign is well executed, except for the ending which lacks a compelling follow-up call actionÂ –Â Now try it out.
We also think KIA should have invested as much time in the script and key messages they wanted to communicate as they did casting such as a hot agent (very hot).Â Ð¢hÐµ mÐ¾rÐµ entertaining and relevant ÑƒÐ¾u ÑÐ°n mÐ°kÐµ ÑƒÐ¾ur interactive social movie thÐµ greater thÐµ likelihood Ñ–s thÐ°t ÑƒÐ¾uâ€™ll find mÐ¾rÐµ fans Ð°nd mÐ¾rÐµ people thÐ°t love whÐ°t ÑƒÐ¾u dÐ¾ and want to share it with others.
Interactive social movies are a creative way of connecting in a personal way with your audience — well that is until the Facebook privacy police have their way. Either way we’re stillÂ waitingÂ for a big brand to really createÂ somethingÂ meaningfulÂ in this space. KIA’s attempt is no better or worse thanÂ anythingÂ we’ve seenÂ to date. Our favourite interactive social campaign to date isÂ Intel’s Facebook â€˜Museum of Meâ€™ campaign. Oh, lets not forget this creepy German social stalker movie.
Here’s the New KIA TV ad, the musicÂ which was specifically created for use in the advert by a composer called Chul Shin.