Explosive Experiential Marketing Campaign
Jordan joined up withÂ Wieden + Kennedy in New York to announce the launchÂ of the new Jordan Melo M8 shoe. This innovative use of 3D projection technology demonstrates how brands can use iconic locations at night in new ways to launch products and conduct experiential marketing activites.
We’ve seen many marketing events use 3D projections however this is the first we’ve seen on water.
The result isâ€¦ well, explosive.