Joe Fernandez CEO of Klout explains Klout Moments
KloutÂ is aÂ controversialÂ San Fran based company that provides social media analytics to measure a user’s influence across ones social network. It’sÂ controversialÂ because many criticsÂ believe it’s not possible toÂ measureÂ influence and it encourages gamification. In this video the CEO of Klout Joe Fernandez, talks about their latest innovation “Klout Moments” and what the future holds for Klout.
Klout Moments Explained
First seen on Mashable
Fancy boosting your Klout Score?
Joe’s motto for a high Klout score is:
Tweet more but tweet smarter
While previously we have been a little indifferent towards Klout Score, we now believe they have stumbled upon something really interesting with Klout Moments. Klout defines a â€œmomentâ€ as your most influential piece of content. This appears to be based on how many people shared the content as well as the Klout score of the sharers. In our opnion thisÂ Klout adds a layer of transparency.
Previously we caught up with Megan Berry Klout’s former Marketing Manager.