Innovative Marketing

Jet Blue gets it right on budget

Jet Blue’s asks a good question: if you don’t accept sneaky hidden costs on the ground, why do you accept them in the air. In fact, it reveals how ridiculous some airline policies are by showing what would happen if they enforced them on the ground. It makes fun of other airlines, without naming name; I wonder what the CEO of Ryanair Michael O’Leary thinks of it.

The concept just makes the ad. Shot with 3 or 4 low-budget cameras and one actor, this ad plays off of the real reactions of unsuspecting taxi commuters. Low budget, high impact, Produced by Mullen, this ad delivers.


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