Branding Ideas

IKEA’s New Insightful Brand Strategy

IKEA’s new marketing campaign in the UK  &  Ireland, titled ‘Make Room for Your Life’, continues IKEA’s new brand strategy to demonstrate an understanding of the everyday challenges that people face in their homes. IKEA’s new brand strategy represents a shift in focus away from individual rooms and toward activities that take place in the home.

Campaign insight

Poor storage doesn’t just cause mess and clutter, it also affects our relationships and the people we live with. By illustrating the effects of poor storage, the new spot demonstrates that making room for your life through good storage can be the first step towards happiness and wellbeing.

This TV commercial created by Freddy Mandy (@FredMandy), Creative Director, at Mother London.


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