Fluff, Marketing Insights

The secret to gaining market share in the toothbrush market

Gaining market share is an attack strategy to improve the company’s standing in the market. To gain market share over your competitors you need to identify a benefit that is unique to your product.

But what do you do when there are no new product benefits? You invent one.

Brushing your tongue makes you wretch…everybody knows that

What is even more funny or scary is that tongue cleaners actually exist.

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