Social Media Marketing

This infographic explains exactly how Facebook’s EdgeRank works

Very few people understand the inner workings of Facebook’s EdgeRank. The EdgeRank algorithm essentially determines what you will see on your Facebook timeline based on your past behaviour & interests. Over a year ago Christel Quek wrote a this insightful guest post for FluffyLinks How brands can maximise Facebook Edgerank. For marketers it’s critical to understand EdgeRank in-order to develop effective Facebook social media strategy’s.

This excellent new infographic from PostRocket helps in understanding exactly what factors contribute to how News Feed stories get filtered and displayed to a given user. It even uses Batman-themed examples. We like 🙂

Facebook edgerank infographic


Source: PostRocket Blog

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