Innovative Marketing

This Nordet bank ad is suprisingly cool

Nordet Bank from Scandinavia has created some of the funniest financial services ads we have seen in a long time – ok that’s not a great claim to fame. However most of the time banks talk about being transparent and honest through paid actors who look and sound nothing like the people who actually work in the bank. This is the insight Nordet Bank are using deliver their message, which even though is similar to most other banks, it now stands out as being more authentic.

The spot getting the most traction on YouTube features lines like, “I’m an actor, and I’ve been paid $8,000 to tell you how great Nordnet is compared to other banks,” and, “I now walk in this modern office, where I have a cup of coffee with another actor whom I’ve never met before.”

Source Adweek

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