Innovative Marketing, Marketing Trends

Is this the future for Web Video & Online Advertising?

The first TV Ads were really nothing more than glorified Radio Ads. So, it’s not that surprising then, that most web video advertising today is nothing more than gloried repackaged TV spots. This new web video ad from McDonalds, which has over 8 million views, points in our opinion towards the future of online video advertising.

Web video needs to embrace what the web offers and provide a deeper experience. While this might not be the perfect ad, it is however in our opinion the right apporach. We just can’t beleive after getting the video so right they go and turn off YouTube comments 🙂

Behind the scenes at a McDonald’s photo shoot

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