Innovative Marketing Previous Next

Can you keep a straight face?

British flavoured milk brand Frijj want to know if you can keep a straight face, while watching LOL videos. Thanks to face recognition via webcam the site registers your reactions. As soon as you smile the stream ends and you are out of the game.

But what the hell has this campaign got to do with Frijj?

Frijj and their agencyÂ IrisÂ argues that their game helps you build up your tolerance to the unexpected, so their new flavours donâ€™t knock you over via Adverblog

Either way we can’t stop LOL. How long did you last?

Play the game here.

You might like these also

How a Professor explained marketing to his MBA students Marketing is really simple when explained properly:)
KIA’s new global brand campaign Kia has a secret agency at its headquarters (maybe that's where they hide the good cars too).
Adidas is all in The new global brand campaign from Adidas "All Adidas" is about raw passion and the cross culture fusion of sports, style and fashion.

Tags: Brand, Facial Recognition, Frijj, LOL, Marketing

No comments yet.

Add your response

About this article

Posted on August 21, 2011
Archived in Innovative Marketing
There are 0 responses.

Blogroll