Innovative Marketing

Can you keep a straight face?

British flavoured milk brand Frijj want to know if you can keep a straight face, while watching LOL videos. Thanks to face recognition via webcam the site registers your reactions. As soon as you smile the stream ends and you are out of the game.

But what the hell has this campaign got to do with Frijj?

Frijj and their agency Iris argues that their game helps you build up your tolerance to the unexpected, so their new flavours don’t knock you over via Adverblog

Either way we can’t stop LOL. How long did you last?

Play the game here.

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