Copying is how we learn
Hunter S. Thompson re-typed The Great Gatsby just to get the feel of writing a great novel.
Study great marketing and advertising campaigns, then break them down and determine what worked.
Weâ€™re all building with the same materials. And sometimes by coincidence we get similar results, but sometimes innovations just seem inevitable.
The most dramatic advertising results can happen when ideas are combined.
Remember, everything is a remix.