Innovative Marketing

Coca-Cola’s Happiness Truck is back on the Road

Experiential campaigns delivering unique brand experiences are the flavour of the month these days. As such, it’s no surprise that Coca-Cola has taken out the jump leads and restarted the Happiness Truck. First stop Rio de Janeiro. You can find more moments of happiness from around the world on Coca-Cola’s Facebook page. It’s also worth pointing out that the Coca-Cola Facebook page has over 22 million likes.

Definition 6 is the agency behind this brand campaign, having done a similar a campaign for Coca Cola with a vending machine in a college cafeteria last year. Definition 6 is a Unified Marketing Agency that creates brand experiences that unite brands and people in motion. Definition 6’s website, featuring a very cool homepage (at time of writing), is well worth checking out.


You might like these also

Tags: , , , , , ,

One Response to “Coca-Cola’s Happiness Truck is back on the Road”

  1. On April 9, 2011 at 9:24 pm depression help responded with... #

    […] Definition 6 and Coca-Cola’s Happiness Truck | Creative Advertising […]

Add your response

Time limit is exhausted. Please reload CAPTCHA.