Club Orange open doors to the Squeezing Rooms
I don’t think this viral marketing campaign needs any marketing analysis.Â It’s aÂ certainÂ viral hit and no prizes for guessing its target market.
Here is what Club Orange say on their Facebook page:
Ever wondered where Club is made? Sorry, we shouldnâ€™t have kept it a secret for so long… Welcome to the Squeezing Rooms â€“ Clubâ€™s HQ
It’s now too late to try and ban this campaign, as it’s target market will ensure it springs up all over the Internet.