Viral Marketing Kings Buds Rhett and Link
Stanley Kubrick was right. True creativity will come from individuals with a camera and a computer rather than Hollywood.Â Local advertising & viral marketing kingsÂ Buds Rhett and Link,Â have come up with something of pure creative genius.Â Watch who turns up at 1:14.
It’s just Chuck Testa!
If it looks alive, itâ€™s not, itâ€™s Chuck Testa. If thereâ€™s a bear in your bed, itâ€™s not a bear, itâ€™s Chuck Testa.
For those of you living under a rock,Â Chuck Testa is a taxidermist from Ojai Valley, California. Like manyÂ businesses, Chucks business has suffered due to the recession. In an attempt to boostÂ businessÂ he decidedÂ to create a low budget marketing video to promote his taxidermy business.
The videoÂ went viral when it was uploaded to Reddit in a thread titled “This is probably the funniest low-budget commercial I have ever seen,”.Â Chuck TestaÂ i now anÂ Internet legendÂ and hisÂ local TV spot turned into aÂ full-fledged meme.
It’s one thing to create a hilarious video which goes viral on the internet. It’s a whole different ball game to create effective viral videos which drive localÂ business.Â But for all the buzz Chuck Testa’sÂ businessÂ is still struggling. Chuck needs to act fast toÂ capitaliseÂ on his 15 minutes of fame.
Here’s another example of creative local advertising byÂ Buds Rhett and Link. Yes, these ads are real.
This is whyÂ Tim Berners-LeeÂ invented the internet!