Fluffy Links

OZU University, which has just opened in Istanbul, has come up with a genius Facebook marketing campaign. As a new university it needs to quickly develop a strong reputation and attract student registrations. To acheive this objective OZU University came up with an excellent Facebook acquisition strategy. They built an app called “The Game of Your Life” which allows students to test drive their […]

First up we have to confess we’re big fans of the ING philosophy “The Orange Code“. This video brilliantly captures how ING uses a Social Media tool called Hootsuite to empower their employees to connect directly with their customers. Big boring banks should take note. ING Direct Social Media Insights Source: Hootsuite Youtube Channel

Very few people understand the inner workings of Facebook’s EdgeRank. The EdgeRank algorithm essentially determines what you will see on your Facebook timeline based on your past behaviour & interests. Over a year ago Christel Quek wrote a this insightful guest post for FluffyLinks How brands can maximise Facebook Edgerank. For marketers it’s critical to understand EdgeRank in-order to develop effective […]

We recently caught up with Brandon Carter (@sleepchant) who is the Marketing Manager at Outbrain, a content recommendation engine. Before joining Outbrain, he was a Business Analyst and Licensing Coordinator for entertainment brands Peanuts and Sesame Street, respectively. He holds a B.A. in English from Williams College and lives in Brooklyn, NY. Tell us about yourself and Outbrain? I’m […]

Lot’s of companies are tying to solve the problem of information overload on Twitter. In our opinion a new Dutch Start-up called Nine Connections has found an interesting angle. Nine Connections believe that nine well-chosen users beats looking at a wide network of twitter users when it comes to predicting what people will read & share next. […]

We  came across this great 2013 Social Media infographic on Digital Buzz Blog outlining that state of Social Media in 2013. We were a little surprised to learn 56% of customer tweets are being ignored! No real surprise with Pinterest being 80% female however 5 million photos being uploaded to instagram every 24 hours is a […]

This is probably the least funny, yet most insightful Onion video we have ever seen. We expect Social Media guru’s to up arms in revolt right after they retweet this video to their community of engaged fans. Our favourite quotes from the video: “Ideally, real human users will leave social networking altogether, and all that […]

Vicky Truong (@HootVicky) is a Social Media Coach who wears several hats at HootSuite. Coaching webinars is one of Vick’s ongoing initiatives where she teaches HootSuite users how to make the most of their social media efforts using HootSuite. Her experience ranges from social media to experiential marketing and brand strategy development. HootSuite is a social media […]

Watch how Social Media can assist you in becoming a very successful clairvoyant. In this campaign, Febelfin (the Belgian federation for the financial sector), used top notch hackers in real time to make people aware of the fact that their entire life can be found online. And by doing so, urged everybody to be vigilant. […]

We caught up with Oli Madgett of We R Interactive to learn how I AM PLAYR all started and what the future holds for branded content and social gaming. I AM PLAYR takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa […]