Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff.
Archive | Marketing Insights RSS feed for this section
The secret to gaining market share in the toothbrush market
What do you do when there are no new product benefits? You invent one.
Priceless Marketing Insights from Ryanair’s CEO Michael O’Leary
Loved by Europe, yet hated by the EU. Ryanair CEO Michael O’Leary gives a hilarious masterclass on airline innovation.
Thumb Arcade on Mobile Gaming and why Apple and iTunes are like the Gold Rush
Thumb Arcade claim they are the the mobile gaming and app equivalent of gravity. They believe the future of mobility is being constructed today and they’ve got their finger, er thumbs, on the pulse.
Why Kindle owners are so smug
Competition in the e-reader market is getting intense. New ebook readers such as Nook and Kobo want in on the action.
Mark Twains litmus test for marketing & advertising success
Whenever you are about to launch a new advertising campaign or viral ad, you now know how to test it. This changes marketing focus groups forever.
Your Facebook friends are not your neighbours
This study by Pew Internet & American Life Project (PDF), reveals only 2% of our Facebook friends are…
When to Tweet or not to Tweet
Those pesky marketing community managers now know when best to interrupt your social browsing, at least that’s if you live in America. Don’t worry, they’re coming for you too!
How to deal with any stressful marketing or advertising problem
Worried that your boss doesn’t rate you, you can’t remember the difference between mission and vision, some clients think your creative work sucks…
Featured
How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff....
13 Comments
Read more »
