Let’s face it, children are some the world’s greatest manipulators.
This is well worth a read if you have digital blood pumping through your veins.
Researchers have been trying to figure out what makes us humans say “yes” for over 60 years. This interesting video by Dr Robert Cialdini describes a set of psychological triggers we all find hard to resist.
Facebook is a curated world where all relationships are perfect, every weekend is better than the next, your enemies are your biggest fans and food porn is a celebrated fetish.
Samantha Gluck, Huffington Post Writer on the Art of Copywriting. Samantha believes if you dream of making a living as a copywriter, you need to first study the work of successful copywriters, analyze ads that grab your attention and hold it there until the end.
We think this might come as a shock to some advertising & marketing heads.
Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses.
Philips have come up with an animation which sums up Net Promotor Score in 32 seconds
Banksy the maverick graffiti artist from England lashes out at ‘The Advertisers’, who, ‘laugh at you’, ‘make you feel small’, make ‘your girlfriend feel inadequate’…
How Nike’s Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
Nike are quietly engineering a revolution in marketing. For a start, they have stopped creating crap and now design cool stuff.