All marketers who want to compete in the modern marketing arena need to check out this presentation.
Why marketing to silly kids is a great way to success…

Let’s face it, children are some the world’s greatest manipulators.
2013 Top Digital Trends & Predictions

This is well worth a read if you have digital blood pumping through your veins.
Discover how the science of Persuasion Marketing works

Researchers have been trying to figure out what makes us humans say “yes” for over 60 years. This interesting video by Dr Robert Cialdini describes a set of psychological triggers we all find hard to resist.
The Perfect Facebook Life

Facebook is a curated world where all relationships are perfect, every weekend is better than the next, your enemies are your biggest fans and food porn is a celebrated fetish.
Life as a Copywriter

Samantha Gluck, Huffington Post Writer on the Art of Copywriting. Samantha believes if you dream of making a living as a copywriter, you need to first study the work of successful copywriters, analyze ads that grab your attention and hold it there until the end.
Marketing & Advertising People versus Normal People on Social Media

We think this might come as a shock to some advertising & marketing heads.
The Marketers Video Guide to Pinterest

Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses.
Net Promoter Score Explained in 32 Seconds

Philips have come up with an animation which sums up Net Promotor Score in 32 seconds
Why 90% of advertising doesn’t work!

Banksy the maverick graffiti artist from England lashes out at ‘The Advertisers’, who, ‘laugh at you’, ‘make you feel small’, make ‘your girlfriend feel inadequate’…
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