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How a Professor explained marketing to his MBA students

Marketing explained to MBA students

Marketing is really simple when explained properly:) Now if only we had a lecturer with this level of clarity when in college.  

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NBC score big with Content Marketing – American Coach in London

nbc america coach london soccer video

NBC score big using this content marketing gem, featuring Jason Sudeikis as an American football coach making a go of it in England to help promote their coverage of this years Premier League. What’s interesting is it’s not just being used as a piece of online content;  it’s also being used at half-time during the Premiership matches broadcast […]

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Bill Nye has a theory which explains how the man of steel shaves his fluff

Bill Nye marketing campaign

Gillette have pulled a smart marketing move by including social media savvy eccentric science guru Bill Nye (@TheScienceGuy) in their latest campaign. In this marketing campaign he tries to figure out how the Last Son of Krypton loses his fluffy beard in Man of Steel. This dilemma has been keeping us awake for weeks. Where was Bill […]

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Unfortunately This Is How Most Marketing Works

This is how must marketing works

People love to hate marketing and this is the reason why… There’s nothing wrong with marketing, the problem is that so much of it sucks. In our opinion it’s time to listen to marketers such as Scott Stratten and start start unmarketing!   First seen here

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Somersby Cider takes the Beep out of Apple Stores

somersby cider the somersby Apple store

First Samsung poked fun at Apple with “The Next Big Thing” which became an instant viral marketing hit. Now a cider company called Somersby Cider (part of the Carlsberg group), have launched their own ingenious take on the Apple Store. Apple are either plotting sweet revenge or sitting back with a class of chilled cider feeling rather content at how they have manipulated popular culture. […]

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The Onion explains how to make social media marketing even more effective

the onion logo

This is probably the least funny, yet most insightful Onion video we have ever seen. We expect Social Media guru’s to up arms in revolt right after they retweet this video to their community of engaged fans. Our favourite quotes from the video: “Ideally, real human users will leave social networking altogether, and all that […]

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Discover how this Canadian creative agency guarantees Viral Marketing success

Old Folks Viral Video

You might think creating a viral video is a lot of work and next to impossible these days. Worry not, as this new viral marketing service “Buyral” from Canadian advertising agency John St (@thetweetsofjohn) will ensure even your worst video goes viral. This new marketing service even comes with a social conscience as it provides old folk a […]

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Why Marketing Jargon is a Big Market


We think this video has the potential to go viral while engaging key influencers all over the social web. ok ok enough… just watch the video. This is in fact a very clever promo stunt for Adobe Marketing Cloud where fluffy marketing folk are given electric shocks every time they use marketing jargon. Maybe Bill Hicks […]

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Why New Zealand is the most creative country in the world!

Screen shot 2012-07-02 at 12.20.35

New Zealand won more Cannes Lions per head of population than any other country at this years Cannes Lions International Festival of Creativity. But what gives the land of sheep the edge over those slick London and New York creative advertising agencies? Is it because they have around 9 sheep to every 1 human in New […]

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How to spot an Instagram hipster junkie


Facebooks latest acquisition, Instagram has created a platform built on emotion. It created not a social network, but instead built a beautiful social platform of shared experiences. A sort of utopia for photo sharing hipsters. Now thanks to Flowtown we can spot Instagram junkies early and start running.

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