We’ve seen many good Apple commercial parodies before, but IKEA gets major kudos for this viral marketing stunt.
We love the new campaign from Beats which is more a series of culturally relevant music videos than a typical ad. We believe this is commercially very strong. “We’re in the business of creating culture,” says Beats Omar Johnson CMO Omar Johnson. When it came to crafting a campaign for the Pill wireless speaker, Beats and […]
IKEA’s new brand strategy demonstrates an understanding of the everyday challenges that people face in their homes.
The world has changed and Coca Cola understand that remarkable content is now the most valuable currency when it comes to brand engagement.
Learn how getting stuck in a lift with Nike’s head of football lead to a Social Game Winning a Gold Lion at Cannes for branded content & entertainment marketing.
Advertisers have figured out the ideal way to help marketers force marketing communications down the throats of unsuspecting browsers…
Kia has a secret agency at its headquarters (maybe that’s where they hide the good cars too).
Heinz demonstrate creativity in press advertising.