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IKEA wins the Internet with this Viral Marketing Stunt

Jörgen Eghammer

We’ve seen many good Apple commercial parodies before, but IKEA gets major kudos for this viral marketing stunt.

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Beats creating content at the speed of culture

kevin Garnett Beats Dr Dre

We love the new campaign from Beats which is more a series of culturally relevant music videos than a typical ad. We believe this is commercially very strong. “We’re in the business of creating culture,” says Beats Omar Johnson CMO Omar Johnson. When it came to crafting a campaign for the Pill wireless speaker, Beats and […]

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IKEA’s New Insightful Brand Strategy

Ikea Living Together

IKEA’s new brand strategy demonstrates an understanding of the everyday challenges that people face in their homes.

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Watch Coca Cola’s 2020 Content Marketing Strategy Video

coke

The world has changed and Coca Cola understand that remarkable content is now the most valuable currency when it comes to brand engagement.

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Meet Social Gaming Marketing Expert Oli Madgett of We R Interactive

Oli Madgett

Learn how getting stuck in a lift with Nike’s head of football lead to a Social Game Winning a Gold Lion at Cannes for branded content & entertainment marketing.

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Brands now know how to “Captcha” you

Type in Advertising with Captha's

Advertisers have figured out the ideal way to help marketers force marketing communications down the throats of unsuspecting browsers…

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A kids first impression of popular brandmarks

Screen shot 2012-01-31 at 14.29.03

A brand managers nightmare.

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KIA’s new global brand campaign

kia Facebook Like Lab

Kia has a secret agency at its headquarters (maybe that’s where they hide the good cars too).

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Extra strong product branding from Heinz

awesome heinz garlic sauce newspaper print ad

Heinz demonstrate creativity in press advertising.

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How brands can maximise Facebook Edgerank

Christel Quek Social Media Strategist

Content on your Facebook feed does not appear by chance. There is a science to it which Facebook has called the Facebook Edgerank.

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