PR Stunts

Hairy Guerrilla Marketing Campaign

Hot in the heels of the very hot Kelly Brooke cinema experience, Carlsberg have created another great guerrilla marketing campaign. Only this time, picture a cinema full of unfriendly looking hairy-very hairy-bikers instead of the not as hairy Kelly Brooke.

This marketing stunt only took place last week and it has already generated over 1.5 million YouTube views.

I’m not going to say anymore or I’ll give away the Carlsberg ending.

via Duval Guillaume Modem

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