Innovative Marketing

Modern Art? Have a Break!

Kit Kat are creating quite a stir in a Dutch Art Museum. Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. They have put one additional artwork on display, a painting by the famous artist known as UbachsWisbrun/JWT from Kit Kats Breakism collection. This paining has no meaning whatsoever. It is what it is — a big red canvas. It’s purpose is give people a break from all the modern art with multiple layers and deeper meanings and obviously advertise KitKat. Have a Break, Have a KitKat. Clever guerilla art campaign and very Banksy-esque.

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