Brands now know how to “Captcha” you
AdvertisersÂ have figured out the ideal way to help marketers force marketing communications down the throats of unsuspecting browsers…
Just like the first company who placedÂ advertisingÂ in publicÂ toilets, Solve Media haveÂ identifiedÂ an suspecting location forÂ InternetÂ based advertising.
Solve Media’s proprietary TYPE-INâ„¢ is branded CAPTCHA (human authentication), which places relevant brand messages where users are already engaged. TYPE-INâ„¢ ads provide value for Advertisers, Publishers and Consumers.
Solve Media carried out extensive research around TYPE-INâ„¢ based advertising”Exploring the Impact of Type ins on Brand and Message Recall“. This research concluded thatÂ TYPE-INâ„¢ ads outperformed digital display advertising in every meaningful brand metric. For instance, it claims type in based advertising getsÂ 1200% greater message recall than a typical banner ad
Captcha’s might have been created to fight Spam, but now expect them to be used by advertisers who want to force you to read their brand related messages.
You can browse, but you can’t hide.