Branding Ideas, Creative Inspiration

Beats create content at the speed of culture

We love this new campaign from Beats, which is more a series of culturally relevant music videos than a typical ad. The marketing campaign is based on inspiring people to always remember no matter how tough times seem, you still have the power to choose what they hear.

Beat’s use this insight to show how their headphones can help you focus while delivering great audio which feeds your soul (or at least make you look pretty cool).

Omar Johnson Beats CMO

Omar Johnson

We’re in the business of creating culture, says Beats Omar Johnson CMO Omar Johnson. When it came to crafting a campaign for the Pill wireless speaker, Beats and R/GA conceived a number of characters who embodied small but loud.

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