Tesco lose touch with reality
TescoÂ is in the midst of a huge â€œBig Price Dropâ€ campaign and one of the new elements theyâ€™ve rolled out is the use ofÂ Blipparâ€™sÂ Image Rec0gnition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices. DigitalBuzz
So dazzled were the marketers by the augmentedÂ realityÂ technology and magic beans at their disposal, that they seemed more eager to showcase the technical innovation rather than trying to get the promotional message across to potential customers.
Plus, who needsÂ exclusiveÂ advertisingÂ content?