Marketing Fails

Tesco lose touch with reality

Tesco is in the midst of a huge “Big Price Drop” campaign and one of the new elements they’ve rolled out is the use of Blippar’s Image Rec0gnition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices. DigitalBuzz

So dazzled were the marketers by the augmented reality technology and magic beans at their disposal, that they seemed more eager to showcase the technical innovation rather than trying to get the promotional message across to potential customers.

Plus, who needs exclusive advertising content?


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