Innovative Marketing

Possibly the greatest app never made

For a while, I thought this was the greatest mobile movie app ever produced. It uses Augmented Reality (well kinda) to display famous movie scenes on your iPhone, based on your location. Similar to this photography technique.

A creative, yet simple idea. Breathing new life into everyday places, using existing mobile technology.

This app could change city breaks forever and it might even make the walk to work a little more tolerable. That was until, I foolishly did some research and discovered this app is still a prototype. It’s true, ignorance is bliss.

Tourism boards, get your marketing manager to dust off the cheque book and go pay Augmented Reality Cinema a visit.

Stop using copyright as an excuse. Now go…hurry. I’ve holidays coming up. Oh, and could you make a history one too please?

Muggers are equally enthusiastic.

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