Innovative Marketing

The Art of Selling Shoes

The creatives at Nike has produced a piece of tilt shift video art that any of the great masters would be proud of — or at least probably watch more than once. The video chronicles a day in the life of snowboarder Laura Hadar. The artist behind this fantastic tilt shift time lapse video is Brad Kremer who is responsible for the fantastic tilt shift time lapse photography. Ironically an injury to Laura at the end of the snowboarding season provided the creatives with more time to refine the photography and it certainly shows.



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  1. Awesome Tilt-Shift Video - Little Big Berlin | Creative Marketing - August 13, 2011

    […] This beautifully shot video was filmed on a Sony HC9 & edited with Sony Vegas Pro. The tilt-shift effect used in this video was also used in Nike’s recent marketing campaign. […]

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