ABSOLUT Bus Shelter Marketing Masterpiece
ABSOLUTÂ know their target audience and aÂ bus shelter is a great media choice given its strong relationship with loyalÂ Vodka consumers.
This creative ad is a part of ABSOLUT’sÂ ongoing marketing campaign on the subject of purity. Why purity? well, every drop ofÂ ABSOLUT comes from one pure source, the village of Ahus in the south of Sweden.
ABSOLUT claim their customersÂ have long memoriesÂ (but doesn’t alcohol kill brain cells?) and they need to be assured that the brand values that are attracting them toward their product today will still be there tomorrow.Â ABSOLUTÂ in itsÂ
futileÂ quest for purity (there’s ABSOLUTely nothing pure about getting hammered) called upon German artistÂ Simon SchubertÂ to create an extremely pure work of art.
Schubert who apparentlyÂ makes the best paper aeroplanes in all of GermanyÂ illustrates the theme of “purity” for Absolut and TBWA\Being with aÂ Paris bus-shelter ad, created using just light and folded paper –Â it’s refreshing to see a creative marketing campaign without a hint of digital.
In our opinion,Â out-of-home advertisingÂ is still an effective medium, even if we are surrounded by an overwhelming amount of poor out-of-home advertising.Â When OOH advertising is executed with a little creativityÂ it cuts through the advertising clutter (and empty ABSOLUTÂ bottles) we encounter and chose to ignore everyday.Â Being different and unique always helps when you want to stand out.
This ABSOLUTÂ masterpiece is now on exhibit within a heavily guarded bus-shelterÂ onÂ Avenue de lâ€™Opera in Paris.