What the hell is Fluffy Links?
We’ve all seen it. Since the ‘90s, traditional media has become saturated to the point of absurdity. At the same time, it has fragmented into a million tiny little pieces and lost effectiveness. It is nearly impossible these days to pick out what could reasonably be called a reasonable market.
With this in mind, we seek out the innovative cut through marketing campaigns and activities that are just downright amaze balls – campaigns that break new ground, scare sheep and strike their target audiences with surprise, thoughtfulness and a sense of “I should copy that”!
Our curiosity drives us to search for campaigns from all over the world, and share with you what works, what doesn’t, and how you can put cutting edge marketing techniques to work for your business.
So sit back and enjoy the ride – we don’t bite (hard). You’re sure to learn something new with every campaign you see. We do, then again our heads are full of fluff!
Where did the Fluffy Links name come from?
We found it tattooed on the back of a homeless guy we were using to write some blog posts for free. Just kidding we paid paid him 
The truth is creative individuals are often referred to as ‘Fluffies’ by hard nosed business people (usually accountants) who don’t understand the value of creativity & innovation.
Now checkout our latest posts.
Testimonials
Hunter Walk is the Director of Product Management at Google
Megan Berry Marketing Manager @Klout the so called standard for online influence.
Bill Buchanan of hit TV Series 24 knows what being a Fluffy is all about
Actor: James Morrison @JamesPMorrison
@chrisbrogan @fluffylinks have to say that I love the name “fluffy links”! Cheers!
— Aaron Kilby (@kilby76) January 12, 2013
