Social Media Marketing

8 reasons why you should use Pinterest

Whether youʼve heard of it or not, here are 8 reasons why you should look into using Pinterest

Pinterest lets you organise and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.



Even though Pinterest launched back in March 2010, you can sign up and still be part of the cool early adopter group. As for being “the next big thing”, it was listed on Timeʼs 50 Best Websites of 2011 as well as one of the Top 10 Social Media Trend Sites in 2011 according to Experian Hitwise. It also received close to 11 million total visits as of  December 2011 – almost 40 times the number of total visits in June 2011. Yeah, it could be “the next big thing”.



Yes, itʼs another social network to add. But if you enjoy Tumblr and Flickr, the functionality will be simple to pick up. Being purely a visual experience, itʼs probably the simplest social site to use. Fostering “social curation” with the click of a button, it makes it easier than ever to collect visual content from the web. So all those photos and videos you came across on the web and said, “Hey this is fluffy,” can now be organized and shared just like the rest of your social life.


By being able to upload your own photos, pin items found on the web and repin posts from others, youʼll be able to discover and connect with fellow creatives that share your visual taste. With that said, itʼs perfect for brainstorming and concepting. The “pin” part of Pinterest literally derives from what you would use a pin board for. So take advantage of discovering inspiration.


This is what it says on their about page:

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

You can also create group boards where multiple people can contribute. Need I say more about the possibilities?


Hereʼs part of where the value lies for brands and businesses: you can link to the websites your images originated from and when you add a “$” or “£” in the description, a price banner is added. But before you go and start flooding your pinboards with your stuff, itʼs stated in the Pinterest etiquette that you cannot use it solely for self-promotion. Instead, give your brand a personality.

Evan Sharp

Evan Sharp Co-Founder Pinterist

Pinterest co-founder, Evan Sharp (@eshp) says,

For most consumer brands, the idea behind your brand makes sense on Pinterest.

To get you thinking of how you can visually promote your brand without being annoying, Chobani and Gap seem to be doing a great job.


The other part that is valuable to brands and businesses is how Pinterest allows you to interact with your audience by feeding their addiction to pretty pictures. In addition to being able to give a different insight of your brand to your audience, it gives you a different insight to them as well. They are literally pinning things that they are interested in. This TechCrunch article makes a good point on how it taps into an important shift in consumer and purchasing behavior by starting at the top of the sales funnel where social discovery happens. Already, brands have ran contests such as who can create the best board or who can get the most repins. Here are some other engagement ideas from Mashable. Lastly, if your brand appeals to young females, 58% of Pinterest users are female and between the ages of 25 and 44.


Just like with free trials or basic memberships, take advantage of everything while it hasnʼt opted to monetize yet. I mean, some bloggersʼ traffic have increased by 40,000 impressions monthly! Until now, you still need to get invited to Pinterest to use it. You can also request an invite, mine took a couple of weeks to approve. As of now, it looks like it has everything going for it, but it could be due to the mere fact that itʼs secluded. Guess weʼll find out after itʼs open to the public.


Even if it doesnʼt end up as big as Tumblr or Flickr, the time you spent will still be worth it as you gained insight to your audience, snagged some web traffic and conversions, and probably made some awesome connections and discoveries. Sharp thinks one of the reasons people love Pinterest is that it is like a “living, dynamic catalog”. Thus, “Pinterest will be a tool that kind of improves your life everyday.” If people are using it to plan weddings and parties, build their dream home, create bucket lists, etc, then it really is time well-spent for everyone (unlike Facebook, Twitter or Youtube where half the time you spend on them is stalking people and reading things you could care less about).

So what are your thoughts on Pinterest for personal or business use?


Hey Fluffyheads! Thanks for welcoming me to the group that appreciates all things creative and fluffy! Iʼm Ronnell Morris. Iʼm a Content Writer and Social Media Strategist at Mindgruve and Iʼm also starting a second job as a Freelance Content/Copywriter & Social Media Strategist based in San Diego. My website is currently being redesigned and will launch February 2012. So for now, you can follow me at @RonnellMorris.

Also worth reading

How to Use Pinterest to Market Your Business

10 Reasons Pinterest Booked 10 Million Visitors a Month So Fast

Why Pinterest Is Playing Dumb About Making Money



You might like these also

  • The Marketers Video Guide to Pinterest Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses.
  • Meet Social Media Powerhouse Christel Quek Christel Quek is one of the most influential women in Social Media and she currently works as Global Social Marketing Manager at Havas Media in Asia. In this interview Christel talks about […]
  • Generate creative ideas with this tool It's Friday morning, you have a hangover from hell, your brain is still at home in bed and you feel about as creative as an accountant in a grey suit.

Tags: , , , , , , , , , , , , , ,


  1. Réseaux sociaux | Pearltrees - February 11, 2012

    […] 8 reasons why you should use Pinterest | Creative Marketing 3. INSPIRE AND GET INSPIRED By being able to upload your own photos, pin items found on the web and repin posts from others, youʼll be able to discover and connect with fellow creatives that share your visual taste. […]

  2. Is this the best Pinterest marketing campaign you've seen? | Creative Marketing - March 25, 2012

    […] the one of the simplest, yet smartest uses of stalking in a new social platform we’ve seen. Pinterest might be new kid on the social media block however it was only a matter of time until big brands […]

  3. 8 Reasons Why You Should Use Pinterest | Ronnell Morris – Copywriting & Social Media - April 5, 2012

    […] there you have it. What are your thoughts on Pinterest for personal or business use? Featured in Fluffy Links (function() {var s = document.createElement('SCRIPT'), s1 = […]

  4. How a Marketing Campaign Goes Viral | Creative Marketing - April 29, 2012

    […] video or a picture works better than a text based campaign. Use YouTube and Pinterest for the purpose. Share links on other social networking platforms such as Facebook and Twitter. […]

  5. The Marketers Video Guide to Pinterest | Creative Marketing - May 6, 2012

    […] Marketers Video Guide to Pinterest A couple months back we gave you 8 reasons to use Pinterest, then we showed you one the best Pinterest marketing campaigns we have seen so far, now we give […]

  6. Fluffy Marketing Predictions for 2013 | Creative Marketing - December 23, 2012

    […] niche networks will grow as users migrate to smaller more relevant networks such Path & Pinterest. More companies will replace old sharepoint intranets for socially enabled internal buisness […]

Add your response

Time limit is exhausted. Please reload CAPTCHA.