Social Media Marketing

8 reasons why you should use Pinterest

Whether youʼve heard of it or not, here are 8 reasons why you should look into using Pinterest

Pinterest lets you organise and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Pinterest

1. STAY ON TOP OF “THE NEXT BIG THING”

Even though Pinterest launched back in March 2010, you can sign up and still be part of the cool early adopter group. As for being “the next big thing”, it was listed on Timeʼs 50 Best Websites of 2011 as well as one of the Top 10 Social Media Trend Sites in 2011 according to Experian Hitwise. It also received close to 11 million total visits as of  December 2011 – almost 40 times the number of total visits in June 2011. Yeah, it could be “the next big thing”.

 

2. ITʼS SIMPLE TO USE

Yes, itʼs another social network to add. But if you enjoy Tumblr and Flickr, the functionality will be simple to pick up. Being purely a visual experience, itʼs probably the simplest social site to use. Fostering “social curation” with the click of a button, it makes it easier than ever to collect visual content from the web. So all those photos and videos you came across on the web and said, “Hey this is fluffy,” can now be organized and shared just like the rest of your social life.

3. INSPIRE AND GET INSPIRED

By being able to upload your own photos, pin items found on the web and repin posts from others, youʼll be able to discover and connect with fellow creatives that share your visual taste. With that said, itʼs perfect for brainstorming and concepting. The “pin” part of Pinterest literally derives from what you would use a pin board for. So take advantage of discovering inspiration.

4. GREAT FOR PLANNING AND COLLABORATION

This is what it says on their about page:

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

You can also create group boards where multiple people can contribute. Need I say more about the possibilities?

5. MORE BRANDING OPPORTUNITY (AND PROMOTION)

Hereʼs part of where the value lies for brands and businesses: you can link to the websites your images originated from and when you add a “$” or “£” in the description, a price banner is added. But before you go and start flooding your pinboards with your stuff, itʼs stated in the Pinterest etiquette that you cannot use it solely for self-promotion. Instead, give your brand a personality.

Evan Sharp

Evan Sharp Co-Founder Pinterist

Pinterest co-founder, Evan Sharp (@eshp) says,

For most consumer brands, the idea behind your brand makes sense on Pinterest.

To get you thinking of how you can visually promote your brand without being annoying, Chobani and Gap seem to be doing a great job.

6. A NEW WAY TO ENGAGE WITH YOUR AUDIENCE

The other part that is valuable to brands and businesses is how Pinterest allows you to interact with your audience by feeding their addiction to pretty pictures. In addition to being able to give a different insight of your brand to your audience, it gives you a different insight to them as well. They are literally pinning things that they are interested in. This TechCrunch article makes a good point on how it taps into an important shift in consumer and purchasing behavior by starting at the top of the sales funnel where social discovery happens. Already, brands have ran contests such as who can create the best board or who can get the most repins. Here are some other engagement ideas from Mashable. Lastly, if your brand appeals to young females, 58% of Pinterest users are female and between the ages of 25 and 44.

7. GET IT WHILE ITʼS FREE

Just like with free trials or basic memberships, take advantage of everything while it hasnʼt opted to monetize yet. I mean, some bloggersʼ traffic have increased by 40,000 impressions monthly! Until now, you still need to get invited to Pinterest to use it. You can also request an invite, mine took a couple of weeks to approve. As of now, it looks like it has everything going for it, but it could be due to the mere fact that itʼs secluded. Guess weʼll find out after itʼs open to the public.

8. ITʼS NOT A WASTE OF TIME

Even if it doesnʼt end up as big as Tumblr or Flickr, the time you spent will still be worth it as you gained insight to your audience, snagged some web traffic and conversions, and probably made some awesome connections and discoveries. Sharp thinks one of the reasons people love Pinterest is that it is like a “living, dynamic catalog”. Thus, “Pinterest will be a tool that kind of improves your life everyday.” If people are using it to plan weddings and parties, build their dream home, create bucket lists, etc, then it really is time well-spent for everyone (unlike Facebook, Twitter or Youtube where half the time you spend on them is stalking people and reading things you could care less about).

So what are your thoughts on Pinterest for personal or business use?

Author

Hey Fluffyheads! Thanks for welcoming me to the group that appreciates all things creative and fluffy! Iʼm Ronnell Morris. Iʼm a Content Writer and Social Media Strategist at Mindgruve and Iʼm also starting a second job as a Freelance Content/Copywriter & Social Media Strategist based in San Diego. My website is currently being redesigned and will launch February 2012. So for now, you can follow me at @RonnellMorris.

Also worth reading

How to Use Pinterest to Market Your Business

10 Reasons Pinterest Booked 10 Million Visitors a Month So Fast

Why Pinterest Is Playing Dumb About Making Money

 

 

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