8 reasons why you should use Pinterest
Whether youÊ¼ve heard of it or not, here are 8 reasons why you should look into usingÂ Pinterest
Pinterest lets you organise and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
1. STAY ON TOP OF â€œTHE NEXT BIG THINGâ€
Even though Pinterest launched back in March 2010, you can sign up and still be part ofÂ the cool early adopter group. As for being â€œthe next big thingâ€, it was listed on TimeÊ¼s 50Â Best Websites of 2011Â as well as one of the Top 10 Social Media Trend Sites in 2011Â according to Experian Hitwise. It also received close to 11 million total visits as of Â December 2011 – almost 40 times the number of total visits in June 2011. Yeah, it couldÂ be â€œthe next big thingâ€.
2. ITÊ¼S SIMPLE TO USE
Yes, itÊ¼s another social network to add. But if you enjoy Tumblr and Flickr, theÂ functionality will be simple to pick up. Being purely a visual experience, itÊ¼s probably theÂ simplest social site to use. Fostering â€œsocial curationâ€ with the click of a button, it makesÂ it easier than ever to collect visual content from the web. So all those photos and videosÂ you came across on the web and said, â€œHey this is fluffy,â€ can now beÂ organized and shared just like the rest of your social life.
3. INSPIRE AND GET INSPIRED
By being able to upload your own photos, pin items found on the web and repin postsÂ from others, youÊ¼ll be able to discover and connect with fellow creatives that share yourÂ visual taste. With that said, itÊ¼s perfect for brainstorming and concepting. The â€œpinâ€ partÂ of Pinterest literally derives from what you would use a pin board for. So take advantageÂ of discovering inspiration.
4. GREAT FOR PLANNING AND COLLABORATION
This is what it says on their about page:
Pinterest lets you organize and share all theÂ beautiful things you ï¬nd on the web. People use pinboards to plan their weddings,Â decorate their homes, and organize their favorite recipes.
You can also create groupÂ boards where multiple people can contribute. Need I say more about the possibilities?
5. MORE BRANDING OPPORTUNITY (AND PROMOTION)
HereÊ¼s part of where the value lies for brands and businesses: you can link to theÂ websites your images originated from and when you add a â€œ$â€ or â€œÂ£â€ in the description, aÂ price banner is added. But before you go and start ï¬‚ooding your pinboards with yourÂ stuff, itÊ¼s stated in the Pinterest etiquette that you cannot use it solely for self-promotion.Â Instead, give your brand a personality.
Pinterest co-founder, Evan Sharp (@eshp) says,
6. A NEW WAY TO ENGAGE WITH YOUR AUDIENCE
The other part that is valuable to brands and businesses is how Pinterest allows you toÂ interact with your audience by feeding their addiction to pretty pictures. In addition toÂ being able to give a different insight of your brand to your audience, it gives you aÂ different insight to them as well. They are literally pinning things that they are interestedÂ in. This TechCrunch article makes a good point on how it taps into an important shift inÂ consumer and purchasing behavior by starting at the top of the sales funnel whereÂ social discovery happens. Already, brands have ran contests such as who can createÂ the best board or who can get the most repins. Here are some other engagement ideasÂ from Mashable. Lastly, if your brand appeals to young females, 58% of Pinterest usersÂ are female and between the ages of 25 and 44.
7. GET IT WHILE ITÊ¼S FREE
Just like with free trials or basic memberships, take advantage of everything while itÂ hasnÊ¼t opted to monetize yet. I mean, some bloggersÊ¼ trafï¬c have increased by 40,000Â impressions monthly! Until now, you still need to get invited to Pinterest to use it. YouÂ can also request an invite, mine took a couple of weeks to approve. As of now, it looksÂ like it has everything going for it, but it could be due to the mere fact that itÊ¼s secluded.Â Guess weÊ¼ll ï¬nd out after itÊ¼s open to the public.
8. ITÊ¼S NOT A WASTE OF TIME
Even if it doesnÊ¼t end up as big as Tumblr or Flickr, the time you spent will still be worthÂ it as you gained insight to your audience, snagged some web trafï¬c and conversions,Â and probably made some awesome connections and discoveries. Sharp thinks one ofÂ the reasons people love Pinterest is that it is like a â€œliving, dynamic catalogâ€. Thus,Â â€œPinterest will be a tool that kind of improves your life everyday.â€ If people are using it toÂ plan weddings and parties, build their dream home, create bucket lists, etc, then it reallyÂ is time well-spent for everyone (unlike Facebook, Twitter or Youtube where half the timeÂ you spend on them is stalking people and reading things you could care less about).
So what are your thoughts on Pinterest for personal or business use?
Hey Fluffyheads! Thanks for welcoming me to the group that appreciates all thingsÂ creative and ï¬‚uffy! IÊ¼m Ronnell Morris. IÊ¼m a Content Writer and Social Media StrategistÂ atÂ MindgruveÂ and IÊ¼m also starting a second job as a Freelance Content/Copywriter &Â Social Media Strategist based in San Diego. My website is currently being redesignedÂ and will launch February 2012. So for now, you can follow me at @RonnellMorris.
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