The 5 Secrets of Viral Marketing
Social networking platforms have emerged as the avenues that give shape to viral marketing campaigns over the web. In case people find a piece of information worthy of sharing, it can set off a chain reaction of sorts with people sharing the information with others they interact with on various social networking platforms. The requirement here is for the content to be worthy of sharing. This is where the efforts of marketers come into play. The power to make your content go viral is in people’s hands but you can give it an initial push on social media. Whether your marketing campaign goes viral or not depends on a multitude of factors. Your efforts on social media hold the key for achieving the desired results.
1. Do not just advertise
There is little likelihood of an advertisement going viral unless it is something controversial and triggers discussions on various social networking platforms. Work on creating content that is valued by people in your target market segment for them to share with others. For people, this is the sole criteria for sharing. Organizations cannot persuade them to recommend their products unless consumers who appreciate an organization’s line of products are willing to do so.
2. Make use of different kinds of networking platforms
A video or a picture works better than a text based campaign. Use YouTube and Pinterest for the purpose. Share links on other social networking platforms such as Facebook and Twitter. Understand the appeal of each medium for your target customer segment to ensure that the message reaches out to the maximum number of people.
3. Be a part of the social networking community
Social networking is inevitably the first step towards viral marketing. A strong social media presence aids the process. This is so because it gives you an already established platform to start from. Not many people are willing to listen to those they see as mere advertisers with little to contribute to the community.
4. Convey a strong message
It is the power of a message that dictates its success in the social networking domain. Project it as something that can bring a change, a solution against a long standing issue. Highlight multiple attributes for the product to appeal to a wider section of the audience.
5. Let people identify with your message
This is extremely significant for your viral marketing campaign on social media. Portray situations that people in general can identify with. This establishes connect between people and the message via which you wish to reach out to people. The chances of such a content going viral increase manifold. Attempt to capitalize on the effect such a campaign can create.
Build good quality content and enable the process of sharing over the internet. All content you generate is unlikely to go viral on the internet but it is for you to create the opportunities for that to happen. If the content manages to appeal to people, the sharing process will give your product and consequently the organization instant fame.
About the author: Brianne Walter is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on Samsung Duos 259 attracted her attention. These days she is busy in writing an article on moet champagne for her blog.