Guess who has a crush?
You know, one evening you look at that boring library building and you see something more than you did the day before. Like a switch has been flicked somewhere. And that building that you’ve walked past so many times is suddenly the most amazing building you have ever seen? Welcome to the world of 3D Projection Mapping.
3D Projection Mapping has the power to melt hearts and bring outdoor advertising and event marketing to life in the digital word.
It’s one of those marketing stunts you need to see in real life to understand the potential it possesses. When done right, 3D Projection Mapping has the ability to blow the mind of unsuspecting spectators, generate instant word of mouth which spreads virally through the spectators social networks.
Alienware, Iron Man and Toyota are just some of the big names who have already fallen in love and projected 3D video & motion graphic displays on buildings around the world.
Alienware: Area 52
Alienware, in Melbourne, Australia is an example of company who have tried something different by mixing real people, pyrotechnics, background and side projections in a physical space via Digital Buzz Blog
ACDC Vs Iron Man 2
This outdoor advertising event took place in front facade of the Great Keep at Rochester Castle. Let there be rock!
Relive the story of a car which recycles energy as it drives – the Toyota Auris with Hybrid Synergy Drive.
The creative advertising world has developed a crush on 3D Projection Mapping. This new(esh) crush features in nearly every significant marketing launch event.
I also must admit to having a little crush on this marketing stunt. However, I’m not sure if it’s just a holiday fling or something long lasting.